Interview with fashion blogger Giulia Biaggini: 'More brand wanted to approach ‘micro influencers’

Daily / Interview - 04 October 2021 05:00

The influencer marketing industry is booming

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Is a few thousand followers on Instagram enough to get sponsors?

 Why not! Nowadays I’ve been seeing more and more brand wanted to approach ‘micro influencers’ (influencers with a following as low as 10K followers) because sometimes their storytelling is more truthful than someone who has millions of followers and their community might be stronger. So, I would say yes! The key is consistency and having great storytelling skills!

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