Interview with fashion blogger Giulia Biaggini: 'More brand wanted to approach ‘micro influencers’
The influencer marketing industry is booming
What needs to strike you at a fashion show?
I always love the ‘wow’ factor when I walk into a venue: I truly love when a brand puts lots of thinking into their show and create a setting that helps telling the collection’s story and aesthetic. One that never disappoints on this front, is definitely Prada, their sets are always so well curated and it’s intriguing to try and guess what the collection will look like from the set minutes before the show begins!
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