The chic anti Covid-19 masks: interview with a company from New York
The use of masks has become mandatory with the Coronavirus Emergency
What are the phases of the realization?
After seeing retail and online stores in America suddenly flooded with many reusable face masks, which all ended up looking the same, not exciting, and costly. We both brainstormed on what type of masks that are still lacking in the market.
We feel there is a niche of artisanal face masks with beautiful intricate details, uniquely handcrafted in small batches by artisan around the world. Not only our masks come in pretty design and colors, they will also help the artisans to earn a living, especially those who lost their jobs during COVID-19.
The first step was mainly researching ideas, finding our niche and the mission behind our initiative. The second most important part was gathering the necessary information, given by the CDC in America, the guidelines needed in making reusable face masks. The third step was sourcing and finding several artisans from different countries that contribute their expertise and talent to make our masks.
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