Original Title: Milano Press Office
Have you ever wondered how much your brand communication can influence your company’s profit? Or how much a carefully set up digital communication can increase your ROI? In order to answer these two questions, we must take into account the central and essential role played by the press office, or by the Milano Press Office.
Milano Press Office: What We Do
The press office is a communication entity that shares all pertinent company information with the media. It is, therefore, a crucial component in reaching the prefixed marketing goals of each company and creating a brand image.
To fully understand the importance of the press office plays, here are the main activities that this specific office is in charge of carrying out: firstly, the creation and divulgation of press releases. This is a powerful communication tool that, if transmitted correctly, can create positive “media waves” around a company. Furthermore, press officers are in charge of managing the relationship with the media, with the online and printed press, as well as with journalists. Without trivializing its work, and in the hopes of offering a real-life example, the press office voluntarily and systematically transforms the events that take place within the company into potentially relevant news at the international level.
However, it is important to not focus solely on the promotional aspect. Press offices, in fact, are capable of handling even the most complex situations. Considering today’s reality, in which fake news can potentially ruin a company’s reputation within seconds, the press office’s mediating role is fundamental.
How Useful Is a Press Office for Your Company?
Having one’s own press office is enticing for private companies, but for public entities, as well. A collaboration between the marketing department, the sales department, and the press office can lead to media campaigns that will increase the company’s earnings. This outcome is guaranteed because the communication of a brand plays a crucial role in the increase of brand awareness—that is to say the brand’s notoriety online and offline.
The Web is one of the tools through which a press office measures its efficiency—an example being PR fashion agencies. Only those agencies that created an innovative digital presence can offer companies that right support for their online image. An online presence is not enough for those brands that wish to increase their presence on the Web. It is necessary to structure a communicative approach that is univocal and that branches out through different channels, capable of uniting coherence and the right content for its consumers.
This aspect is even more important in the fashion and luxury sector, which have always been sensible to change and capable of adapting and becoming true pioneers in many sectors. In this case, the press offices understood the importance of the digital world for communication purposes, and have gradually morphed from a traditional press office to PR fashion agencies.
Advertisement Investments for Spring-Summer 2020 Collections
For the Spring-Summer 2020 collection our approach is fresh and vivacious, just like the seasons its representing. Bright new colors decorate clothing and accessories, and touches of novelty, and liberty that differ from one collection to the next, are at the heart of the digital agency.
Here are a few advertisement investments for the Spring-Summer 2020 collections:
- Gucci celebrates the Chinese New Year with a collection dedicated to the Year of the Mouse. The image of the collection is Mickey Mouse—one of Alessandro Michele’s preferred characters for the fashion creations of the Florentine Maison, based on colorful clothing and accessories created with a high definition digital printing process. Giulia Masla GM/PR was founded in Milan in 2014. It is a public relations agency and press office (both online and offline) fully dedicated to fashion, luxury, and design;
- Luisa Spagnoli is the spokesperson for a modern idea of woman, as her Spring-Summer 2020 collection is dedicated to a new chapter of the project “I am every woman”. Giampaolo Segura’s photographs capture the strong character of Swedish model Elsa Hosk. The Luisa Spagnoli collection reveals its energy, which goes hand in hand with the elegance of the brand;
- Paul Marciano is directing the new Spring-Summer 2020 campaign for Guess with an incredible protagonist: Jennifer Lopez as its poster person. Captured in the photographs of Tatiana Gerusova in Santa Monica, California, the singer and actress becomes an Old Hollywood diva—messy hair, lush palm trees, and the poetry that is black and white photography. Behind each testimonial advertising is a PR dedicated to celebrities.
Errani Studio PR & Communication is a Milano press office, specialized in the vertical communication of fashion and luxury cosmetics. Years of experience in the sector, the focus on results, and the ability to combine aspects of the press office and the digital market are all elements that offer clients a well-rounded support, such as the PR Milano fashion agency.
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