Interview: Billie Eilish - Hit Me Hard And Soft. The Tour Live In 3D

Billie Eilish launches her new film project tied to the world tour "Hit Me Hard and Soft". She describes the work as an immersive 3D experience, designed to transform the classic theater viewing into a collective and dynamic event. Eilish aims to break the barriers of traditional cinema, encouraging the audience to interact physically with the projection. She tends to unite two worlds: merging the intimacy of the big screen with the sonic power of a live performance. With the intention of celebrating the "madness" of fans: inviting them to sing and dance without worrying about theater etiquette.

"It’s in 3D and it's a movie. I feel like it's like it's such a magical experience to go to the movies with your friends, with your family and get some popcorn and have like such a fan close experience and then to kind of include the magic of live music and being at a concert and also going to a movie theater and just combining the two is like such a magical idea that I never thought I would have done and I'm so excited. I mean hopefully everything. I really encourage everyone to sing along throughout the movie and sing and dance and be involved. I want it to feel like a concert. That's like really the point. So I don't want it to be like theater in that way of you don't have to be respectful, don't worry. I like it. I like the crazy."