The development of Russian films and TV series: interview with Evgenia Markova
What has been the greatest difficulty in promoting a Russian product in the past?
The main difficulty was the absence of a united strategy and a clear step-by step promotion plan.
When I joined the industry, the achievements of Russian content producers were already impressive, in particular, in the area of animation.
The international community knew some particular names and brands, but in general Russia for a long time remained a mystery to the industry, which definitely didn’t help collaboration and the content sales process.
Now, ROSKINO has a clear goal and strategy - to establish Russia as a transparent and reliable partner for the international community and build long-term relations with all the key stakeholders in the global industry.
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