Milan Fashion Week: Gucci autumn winter 2023-2024 collection
Milan Fashion Week: Gucci autumn winter 2023-2024 collection. Genetics are formed by generational exchange. When the imaginations of separate minds splice across eras, the concept of heritage takes shape. The Gucci Fall Winter 2023 Women’s Collection connects the creative cultures that cross-pollinate the history of the House in an evocative but contemporary proposal. A free expression founded in collective memories that blur the lines of time, it is an illustration of the beating heart of Gucci: the ecosystem of designers and artisans whose shared understanding of the House has passed down and evolved from creative to creative for over a century. In an exuberant conversation between past and future, the collection reflects on Gucci as a cultural constant and reinvigorates the influence of the visionaries that fronted it, paving the way for a new dimension to its heritage.
The show unfolds within the anatomy of the House. In the inner sanctum of the Gucci Hub, elevators transport the collection through the building to the runway, illustrating the creative process behind any new proposition: from the archives where concepts ignite, through the ateliers where ideas develop, to the runway where new expressions manifest. Surrounded by seats crafted in innovative Demetra material, spherical podiums represent the collaborative circularity at the heart of Gucci’s creative community. An obscure yet familiar soundscape triggers the memory, evoking eras and attitudes that materialise in contemporary guises as a reflection of the collection itself. The premise is personified by an ensemble cast that spans the recent eras of the House, from the 1990s to the 2010s and today.
The silhouette recalls Gucci’s erotic and glamorous form language of the 1990s and early 2000s, but paints it in the electrically sumptuous colour palette of the 2010s. Playing with the familiar feeling of returning to a dimension you once knew only to experience it bigger or smaller, tailoring magnifies while shirting and two-piece tops and skirts appear minimised. Suits in wool or leather cut an oversized frame with voluminous shoulders, dropped necklines and low-riding trousers. Skirts appear in longline or knee-length expressions in sheer fabrics and embellished lace suggestive of lingerie. The idea echoes in a crystal-encrusted GG metal bra that sets for tone exaggerated cocktail jewellery that drapes around necklines and busts and cascades dramatically to the floor.
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