Milan Fashion Week: Gucci spring summer 2026 collection
This collection marks the genesis of a new Gucci era: unapologetically sexy, extravagant, and daring. La Famiglia is a study of the “Gucciness” of Gucci, an expression of the brand as a mindset and a shared aesthetic language. It reinterprets the House’s codes through framed portraits of an extended Gucci family, captured by Catherine Opie, made up of singular personalities and distinctive aesthetic attitudes: the different facets of Gucci’s personas. The lookbook opens with L’Archetipo, a monogrammed travel trunk that highlights the House’s origins as a valigeria, followed by the Incazzata in a ’60s-style “little red coat” that reflects her fiery demeanour. La Bomba’s volatile feline sass is mirrored by her “stripes,” and La Cattiva embodies the severe elegance of a femme fatale. Miss Aperitivo is simply preoccupied with having the time of her life, while L’Influencer embodies the social media fashion enthusiast. La Mecenate, La Contessa, Sciura, and Primadonna exude refined Italian elegance, while Principino and La Principessa capture two sides of the same coin: the centre of attention. The Italian art of effortless elegance, sprezzatura, informs gestures of ease: slingback kitten heels and soft leather mules worn stepped-in; the mastery of spontaneous nonchalance.
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